Turn Research Into Strategy That Actually Drives Decisions

You've been asked to run a MaxDiff or Conjoint study, but no one ever showed you how. Your team invests in research, but when stakeholders ask what changed because of it... the answer isn't clear.

You’re not alone. And you’re exactly who we built this for.

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WHO WE ARE

What is the Numerious Way?

The Numerious Way is an on-demand training experience for teams and professionals who want to level up their quantitative research skills and connect them directly to business impact.

Led by Megan Peitz, Founder & CEO of Numerious Inc., this program blends expert instruction, practical tools, and real-world application—so you don’t just know the methods, you know when, why, and how to use them.

TAKEAWAYS

What You'll Learn 

Inside The Numerious Way, you'll master over 8 hours of quantitative research training that actually drives strategic decisions - no fluff, no jargon. Each module gives you immediate tools: workbooks, templates, and frameworks you can apply to your projects right away.

Plus, you'll join a community of fellow practitioners with regular Ask-Megan-Anything sessions for expert guidance on your specific challenges.

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Modules at a Glance

Design surveys that drive decisions

TAM, SAM, SOM made simple

Create segments that stick

Use MaxDiff to prioritize with confidence

Master Conjoint to optimize like a pro

Test and set prices with certainty

Program at a Glance

Survey design, analysis, and storytelling that drives decisions

How to accurately size markets to support funding and strategic roadmapping.

Creating actionable market segments through clustering and profiling.

 

 

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About the Instructor

Megan Peitz is a business problem solver who happens to love math. As founder of Numerious Inc., she's helped companies like Google, Meta, and PlayStation make smarter decisions through analytics for over a decade.

Megan excels at making complex methods approachable by focusing on what matters: using data to solve real business problems. Her award-winning work has been published in the Journal of Choice Modeling, and she regularly shares her expertise at top business schools including Michigan, UCLA, UVA and UCF.

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Megan Peitz
Founder & CEO
Numerious Inc.

CHOOSE YOUR PATH

CURIOSITY 
$797/year

For those dipping their toes in, exploring, and starting the journey

MASTERY 
$1,991/year

For those ready to go deep, apply, and elevate their impact

CLOSED FOR 2025

CASE STUDY

Real-World Case Study: Mill 

Follow the journey of Mill, a startup that used The Numerious Way to define market segments, optimize pricing, and launch a sold-out product. You'll learn the exact methods we used, and how to apply them to your own business.

 

METHODS

Why It Works

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Bite-Sized Learning

No jargon. No gatekeeping. Just practical lessons you can apply right away.

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Built by Practitioners

We’re not academics - we’re researchers in the field, teaching what works today.

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Strategic by Design

You won’t just learn stats - you’ll learn how to turn them into business impact.

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Team-Ready

Whether you’re an individual contributor or leading a team, this program scales.

THAT'S YOU

This Is For You If: 

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DISTINCTIONS

The Numerious Difference

THE NUMERIOUS WAY
TYPICAL TRAINING PROGRAMS

Deep Quant Knowledge

Quant is our only focus. We don’t do everything—we do quant, and we do it really well.

Surface-Level Coverage

Generalist content that tries to cover too much without real depth.

Applied Insights

Strategic, not just statistical. We teach methods in context—so you don’t just know what a MaxDiff is, you know when, why, and how to use it to drive decisions.

Classroom Math

Heavy on math, light on impact. You leave knowing formulas but not how to sell ideas.

Hands-On Cases

You won’t be guessing how this stuff plays out—we walk you through exactly how Mill launched, priced, and won using the tools we teach.

Hypothetical Lessons

Hypothetical examples or academic case studies that don’t feel relevant.

Usable by All

Bite-sized content, accessible language, and no jargon overload—so teams at all levels can actually use what they learn.

Understood by Few

Dense materials that feel more like a webinar than a working session.

Active Researchers

We’re in the field, on the calls, and building the tools—so everything we teach is tested, tuned, and relevant now.

Armchair Instructors

Often taught by academics or consultants who aren't actively running real studies.

Built for Scale

This isn’t a one-time inspiration hit. It’s a replicable framework your whole org can adopt—from junior analysts to execs.

Built for the Moment

One-off trainings that leave no lasting system or alignment behind.

 

TESTIMONIALS

What They're Saying

“Megan’s training helped our team turn complex methods into actionable insights that actually shaped product and pricing strategy.” Product Strategist, Streaming Tech Company
“Best training I’ve attended in my career. Approachable, practical, and actually fun.” Director of Research
“We finally have a shared language and repeatable system for advanced quant. Game-changer.” Head of Insights, CPG Brand
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PRICING

Ready to level up your research game?

This program is perfect for anyone who needs to make data-driven decisions but doesn't want to get lost in statistical jargon. Whether you're a seasoned researcher looking to sharpen your skills or a product manager trying to better understand customer needs, The Numerious Way gives you the practical tools to turn numbers into action.

Early access price of $97 for the first 50 people, $197 after that 

 

COMMUNITY ACCESS 

Join a Network of Research Strategists

Access our private community platform where quantitative minds gather. Exchange ideas, ask questions, and learn from peers implementing the same methods. Your membership is included with training - engage as much or as little as you prefer. The community grows in value with your participation, but the choice of engagement level is always yours.

Ready to Lead with Insight?

Don’t just run research. Drive strategy.