The Numerious Way

Design surveys that drive decisions

TAM, SAM, SOM made simple

Create segments that stick

Use MaxDiff to prioritize with confidence

Master Conjoint to optimize like a pro

Test and set prices with certainty

Survey design, analysis, and storytelling that drives decisions

How to accurately size markets to support funding and strategic roadmapping.

Creating actionable market segments through clustering and profiling.

About the Instructor

Megan Peitz is a business problem solver who happens to love math. As founder of Numerious Inc., she's helped companies like Google, Meta, and PlayStation make smarter decisions through analytics for over a decade.

Megan excels at making complex methods approachable by focusing on what matters: using data to solve real business problems. Her award-winning work has been published in the Journal of Choice Modeling, and she regularly shares her expertise at top business schools including Michigan, UCLA, UVA and UCF.

Bite-Sized Learning

No jargon. No gatekeeping. Just practical lessons you can apply right away.

Built by Practitioners

We’re not academics - we’re researchers in the field, teaching what works today.

Strategic by Design

You won’t just learn stats - you’ll learn how to turn them into business impact.

Team-Ready

Whether you’re an individual contributor or leading a team, this program scales.

TYPICAL TRAINING PROGRAMS

Deep Quant Knowledge

Quant is our only focus. We don’t do everything—we do quant, and we do it really well.

Surface-Level Coverage

Generalist content that tries to cover too much without real depth.

Applied Insights

Strategic, not just statistical. We teach methods in context—so you don’t just know what a MaxDiff is, you know when, why, and how to use it to drive decisions.

Classroom Math

Heavy on math, light on impact. You leave knowing formulas but not how to sell ideas.

Hands-On Cases

You won’t be guessing how this stuff plays out—we walk you through exactly how Mill launched, priced, and won using the tools we teach.

Hypothetical Lessons

Hypothetical examples or academic case studies that don’t feel relevant.

Usable by All

Bite-sized content, accessible language, and no jargon overload—so teams at all levels can actually use what they learn.

Understood by Few

Dense materials that feel more like a webinar than a working session.

Active Researchers

We’re in the field, on the calls, and building the tools—so everything we teach is tested, tuned, and relevant now.

Armchair Instructors

Often taught by academics or consultants who aren't actively running real studies.

Built for Scale

This isn’t a one-time inspiration hit. It’s a replicable framework your whole org can adopt—from junior analysts to execs.

Built for the Moment

One-off trainings that leave no lasting system or alignment behind.

“I would highly recommend joining. The AMA sessions, with Megan’s expertise along with the various perspectives from the community, are really valuable and very difficult to replicate anywhere else.” Mastery Tier Member

“A fantastic overview of quant research. Everything is laid out super clearly, easy to understand, and an excellent use of time.” Mastery Tier Member

“Absolutely worth every penny. There are no black boxes and Megan is extremely prepared and eager to help with any questions.” Mastery Tier Member

"Megan, you have a way of making me excited about conjoint! You take something that can feel complicated and turn it into something clear, practical, and actually fun to learn." Mastery Tier Member

"Thank you so much for all the time and effort you put into the Numerious Way. The thoughtfulness behind the content and the clarity of your delivery will really stay with members and shape how they think about approaching quantitative research." Mastery Tier Member

Turn Research Into Strategy That Actually Drives Decisions

WHO WE ARE

What is the Numerious Way?

TAKEAWAYS

What You'll Learn

Modules at a Glance

Module 1: Quant 101

Module 2: Market Sizing 101

Module 3: Segmentation 101

Module 4: Prioritization 101

Module 5: Optimization 101

Module 6: Pricing 101

Program at a Glance

Module 1: Quant Research 101

Module 2: Market Sizing (TAM/SAM/SOM)

Module 3: Segmentation & Persona Building

Module 4: MaxDiff

Module 5: Pricing with Conjoint Analysis

Module 6: TURF Analysis

Module 7: Key Drivers Analysis

Module 8: Advanced Quantitative Methods

About the Instructor

CHOOSE YOUR PATH

CURIOSITY $797/year

MASTERY $1,991/year

CASE STUDY

Real-World Case Study: Mill

Follow the journey of Mill, a startup that used The Numerious Way to define market segments, optimize pricing, and launch a sold-out product. You'll learn the exact methods we used, and how to apply them to your own business.

METHODS

Why It Works

Bite-Sized Learning

Built by Practitioners

Strategic by Design

Team-Ready

THAT'S YOU

This Is For You If:

DISTINCTIONS

The Numerious Difference

THE NUMERIOUS WAY

TYPICAL TRAINING PROGRAMS

Deep Quant Knowledge

Surface-Level Coverage

Applied Insights

Classroom Math

Hands-On Cases

Hypothetical Lessons

Usable by All

Understood by Few

Active Researchers

Armchair Instructors

Built for Scale

Built for the Moment

TESTIMONIALS

What They're Saying

PRICING

Ready to level up your research game?

Ready to Lead with Insight?

Don’t just run research. Drive strategy.

CURIOSITY
$797/year

MASTERY
$1,991/year