--- title: The Numerious Way | Master Advanced Market Research Methods with Expert Guidance description: Learn practical market research techniques from Megan Peitz. Master MaxDiff, Conjoint Analysis, and Segmentation to make data-driven decisions. Join our community with weekly expert AMA sessions. --- [![numerious-logo-black-2](https://info.numerious.com/hs-fs/hubfs/numerious-logo-black-2.png?width=100&height=100&name=numerious-logo-black-2.png "numerious-logo-black-2")](https://www.numerious.com/) Open main menu Close main menu [![The Numerious Way](https://info.numerious.com/hubfs/Asset%206.svg "The Numerious Way")](http://numerious.com) #### THE NUMERIOUS WAY ## **Advanced Quantitative Research, Finally Made Strategic.** If you’ve ever been asked to run a MaxDiff or Conjoint study without the training... If your team is full of smart people doing research—but no one’s sure if it’s driving strategy... If you’ve spent six figures on surveys and still can’t say what changed because of them… You’re not alone. And you’re exactly who we built this for. ## Master your quant research skills with training designed by researchers, for researchers. Join the waitlist today! ![logo_7](https://info.numerious.com/hubfs/logo_7.svg) ![logo_1](https://info.numerious.com/hubfs/logo_1.svg) ![logo_14](https://info.numerious.com/hubfs/logo_14.svg) ![logo copy 2](https://info.numerious.com/hubfs/logo%20copy%202.svg) ![logo_12](https://info.numerious.com/hubfs/logo_12.svg) ![logo_16](https://info.numerious.com/hubfs/logo_16.svg) ![logo copy 6](https://info.numerious.com/hubfs/logo%20copy%206.svg) ![logo_10](https://info.numerious.com/hubfs/logo_10.svg) ![logo_17](https://info.numerious.com/hubfs/logo_17.svg) ![logo_6](https://info.numerious.com/hubfs/logo_6.svg) ![logo_4](https://info.numerious.com/hubfs/logo_4.svg) ![logo copy 10](https://info.numerious.com/hubfs/logo%20copy%2010.svg) ![logo_13](https://info.numerious.com/hubfs/logo_13.svg) ![logo copy 9](https://info.numerious.com/hubfs/logo%20copy%209.svg) ![logo copy 8](https://info.numerious.com/hubfs/logo%20copy%208.svg) ![logo_3](https://info.numerious.com/hubfs/logo_3.svg) ![logo copy 11](https://info.numerious.com/hubfs/logo%20copy%2011.svg) ![logo copy 15](https://info.numerious.com/hubfs/logo%20copy%2015.svg) ![logo copy](https://info.numerious.com/hubfs/logo%20copy.svg) ![logo_2](https://info.numerious.com/hubfs/logo_2.svg) ![logo_11](https://info.numerious.com/hubfs/logo_11.svg) ![logo copy 13](https://info.numerious.com/hubfs/logo%20copy%2013.svg) ![logo-copy-14](https://info.numerious.com/hs-fs/hubfs/logo-copy-14.jpg?width=500&height=240&name=logo-copy-14.jpg) ![logo-copy-7](https://info.numerious.com/hs-fs/hubfs/logo-copy-7.jpg?width=500&height=240&name=logo-copy-7.jpg) ![logo-copy-8](https://info.numerious.com/hs-fs/hubfs/logo-copy-8.jpg?width=500&height=240&name=logo-copy-8.jpg) ![logo copy 4](https://info.numerious.com/hubfs/logo%20copy%204.svg) ![logo copy 3](https://info.numerious.com/hubfs/logo%20copy%203.svg) ![logo copy 5](https://info.numerious.com/hubfs/logo%20copy%205.svg) ![logo copy 16](https://info.numerious.com/hubfs/logo%20copy%2016.svg) ![logo](https://info.numerious.com/hubfs/logo.svg) ![megan-circle](https://info.numerious.com/hs-fs/hubfs/megan-circle.png?width=250&height=250&name=megan-circle.png "megan-circle") #### WHO WE ARE ## What is the Numerious Way? **The Numerious Way** is an on-demand training experience for teams and professionals who want to level up their **quantitative research skills** and connect them directly to **business impact**. Led by Megan Peitz, Founder & CEO of Numerious Inc., this program blends expert instruction, practical tools, and real-world application—so you don’t just know the methods, you know when, why, and how to use them. #### TAKEAWAYS ## What You'll Learn  Inside The Numerious Way, you'll master 8 hours of quantitative research training that actually drives strategic decisions. Each module gives you immediate tools: workbooks, templates, and frameworks you can apply to your projects right away. Plus, you'll join a community of fellow practitioners with regular AMAs for expert guidance on your specific challenges. ![lp-2-1](https://info.numerious.com/hs-fs/hubfs/lp-2-1.jpg?width=590&height=350&name=lp-2-1.jpg "lp-2-1") ![icon-1](https://info.numerious.com/hs-fs/hubfs/icon-1.jpg?width=150&height=125&name=icon-1.jpg) ### Quant 101 Survey Design, analysis, and storytelling that drives decisions ![icon-2](https://info.numerious.com/hs-fs/hubfs/icon-2.jpg?width=150&height=125&name=icon-2.jpg) ### Advanced Methods MaxDiff, Conjoint, Segmentation, Market Sizing (TAM/SAM/SOM), Key Drivers, TURF ![icon-3](https://info.numerious.com/hs-fs/hubfs/icon-3.jpg?width=150&height=125&name=icon-3.jpg) ### Strategic Thinking Design research that aligns to pricing, product, and growth goals ![icon-4](https://info.numerious.com/hs-fs/hubfs/icon-4.jpg?width=150&height=125&name=icon-4.jpg) ### Repeatable Systems Templates, frameworks, and lessons you’ll use again and again ## Program at a Glance ### Module 1: Quant Research 101 Survey design, analysis, and storytelling that drives decisions ### Module 2: Market Sizing (TAM/SAM/SOM) How to accurately size markets to support funding and strategic roadmapping. ### Module 3: Segmentation & Persona Building Creating actionable market segments through clustering and profiling. ### Module 4: MaxDiff   ### Module 5: Pricing with Conjoint Analysis ### Module 6: TURF Analysis   ### Module 7: Key Drivers Analysis -   ### Module 8: Advanced Quantitative Methods ## About the Instructor Megan Peitz is a business problem solver who happens to love math. As founder of Numerious Inc., she's helped companies like Google, Meta, and PlayStation make smarter decisions through analytics for over a decade. Megan excels at making complex methods approachable by focusing on what matters: using data to solve real business problems. Her award-winning work has been published in the Journal of Choice Modeling, and she regularly shares her expertise at top business schools including Michigan, UCLA, UVA and UCF. ![megan-circle](https://info.numerious.com/hs-fs/hubfs/megan-circle.png?width=200&height=200&name=megan-circle.png "megan-circle") Megan Peitz Founder & CEO Numerious Inc. #### CASE STUDY ## Real-World Case Study: Mill  ### Follow the journey of *Mill*, a startup that used The Numerious Way to define market segments, optimize pricing, and launch a sold-out product. You'll learn the exact methods we used, and how to apply them to your own business.   [![Learn More](https://no-cache.hubspot.com/cta/default/21783683/interactive-193734970291.png)](https://info.numerious.com/hs/cta/wi/redirect?encryptedPayload=AVxigLKKfBjgoMgTy6jL4ks0%2F2gb06WgNpOfWM%2FPJwjsB8b0VWhrm8g%2BMnjbqkeX6Ut%2FJQ7zQemDkNY6iRfw1ma8KZt5RtvwyCV7DYnjqfL2%2BBULfH7ZQud2QT7qqhhnizZd8HieM6KzUxFNIWn%2F%2B%2BwnUETW3vOiExHtHlTISRy4jAynTAcm6qAvN6qmpNAoFanVoa%2FyXmB33OboRv0Bj1E%3D&webInteractiveContentId=193734970291&portalId=21783683&hsLang=en) ## Modules at a Glance ### Module 1: Quant 101 Design surveys that drive decisions ### Module 2: Market Sizing 101 TAM, SAM, SOM made simple ### Module 3: Segmentation 101 Create segments that stick ### Module 4: Prioritization 101 Use MaxDiff to prioritize with confidence ### Module 5: Optimization 101 Master Conjoint to optimize like a pro ### Module 6: Pricing 101 Test and set prices with certainty CHOOSE YOUR PATH ## CURIOSITY  $797/year *For those dipping their toes in, exploring, and starting the journey* - 6 core modules with over 8 hours of training - Private community access - Self-paced learning [![Register for Curiosity](https://no-cache.hubspot.com/cta/default/21783683/interactive-210781926976.png)](https://info.numerious.com/hs/cta/wi/redirect?encryptedPayload=AVxigLLkZBKf0eC0Bzd4sWeZmzxHucmVw5H09%2BJdzaszrVq22DLzw%2FXc3AWSJK59WhFBvxlAlVkUMIZx7cyTTeck8uQigZfFK5rnJwAiv4XdAz%2FUJYxBB6bVJCaLCNpz4OG%2Flz5u81DHYwLIFe9QtGvUzYeT6pW4lX%2BYAaR7kUKFfPoeEkDZJW6XdRH0q7lbImKgG1E3WqEmHJZvgF5pMlesxsxn7JLRAcw1VPETIo4JD9paHzZ2hIe0LVGU8HPdH2MBcq1W9xa342ktKewNRsJ7I6k%3D&webInteractiveContentId=210781926976&portalId=21783683&hsLang=en) ## MASTERY  $1,991/year *For those ready to go deep, apply, and elevate their impact* - Everything in Curiosity - PLUS - 6 weeks of live teaching & group coaching sessions with Megan Peitz - This content is completely custom for Mastery tier members and not available in the Curiosity tier! - Plus get access to downloadable templates, checklists, and frameworks, exclusive to Mastery tier members! [![Join Waitlist for Mastery Tier](https://no-cache.hubspot.com/cta/default/21783683/interactive-210773894289.png)](https://info.numerious.com/hs/cta/wi/redirect?encryptedPayload=AVxigLLPAjUdqfA8AzMsYNyU8p5OHBJA3HPoPf%2BNTxGZnaFx0YCtfwUF%2FDIQi8jCiJ7BH3axAqHFSQRfNmqHu3x6ta5lyfKdRdkvD9jlyw%2BtkqXEMZpAGu4eE18kgHLAJX8%2BiEn%2BBkEgxMBqCw%2BS4qCFANgxQaXqIgwfGr%2B%2FlbSG55O8Fia222hnYODwbcyu8uq6JLvAkPe0Xs7n&webInteractiveContentId=210773894289&portalId=21783683&hsLang=en) Need a custom training solution or something that scales to your team? Email us directly at info@numerious.com #### METHODS ## Why It Works ![icon-5](https://info.numerious.com/hs-fs/hubfs/icon-5.jpg?width=150&height=125&name=icon-5.jpg) ### Bite-Sized Learning No jargon. No gatekeeping. Just practical lessons you can apply right away. ![icon-6](https://info.numerious.com/hs-fs/hubfs/icon-6.jpg?width=150&height=125&name=icon-6.jpg) ### Built by Practitioners We’re not academics - we’re researchers in the field, teaching what works today. ![icon-7](https://info.numerious.com/hs-fs/hubfs/icon-7.jpg?width=150&height=125&name=icon-7.jpg) ### Strategic by Design You won’t just learn stats - you’ll learn how to turn them into business impact. ![icon-8](https://info.numerious.com/hs-fs/hubfs/icon-8.jpg?width=150&height=125&name=icon-8.jpg) ### Team-Ready Whether you’re an individual contributor or leading a team, this program scales. #### THAT'S YOU ## This Is For You If:  ![learning-laptop](https://info.numerious.com/hs-fs/hubfs/learning-laptop.jpg?width=590&height=270&name=learning-laptop.jpg "learning-laptop") - You're a PM, analyst, researcher or strategist who's self-taught and wants more structure - You're an insights leader seeking consistency and alignment across your team - You're tired of Google searches, conference notes, and guesswork—and ready for clarity #### DISTINCTIONS ## The Numerious Difference | ###### **THE NUMERIOUS WAY** | ###### **TYPICAL TRAINING PROGRAMS** | | --- | --- | | ### Deep Quant Knowledge Quant is our only focus. We don’t do everything—we do quant, and we do it really well. | ### Surface-Level Coverage Generalist content that tries to cover too much without real depth. | | ### Applied Insights Strategic, not just statistical. We teach methods in context—so you don’t just know what a MaxDiff is, you know when, why, and how to use it to drive decisions. | ### Classroom Math Heavy on math, light on impact. You leave knowing formulas but not how to sell ideas. | | ### Hands-On Cases You won’t be guessing how this stuff plays out—we walk you through exactly how Mill launched, priced, and won using the tools we teach. | ### Hypothetical Lessons Hypothetical examples or academic case studies that don’t feel relevant. | | ### Usable by All Bite-sized content, accessible language, and no jargon overload—so teams at all levels can actually use what they learn. | ### Understood by Few Dense materials that feel more like a webinar than a working session. | | ### Active Researchers We’re in the field, on the calls, and building the tools—so everything we teach is tested, tuned, and relevant now. | ### Armchair Instructors Often taught by academics or consultants who aren't actively running real studies. | | ### Built for Scale This isn’t a one-time inspiration hit. It’s a replicable framework your whole org can adopt—from junior analysts to execs. | ### Built for the Moment One-off trainings that leave no lasting system or alignment behind. |   #### TESTIMONIALS ## What They're Saying > “Megan’s training helped our team turn complex methods into actionable insights that actually shaped product and pricing strategy.” Product Strategist, Streaming Tech Company > “Best training I’ve attended in my career. Approachable, practical, and actually fun.” Director of Research > “We finally have a shared language and repeatable system for advanced quant. Game-changer.” Head of Insights, CPG Brand ![learning](https://info.numerious.com/hs-fs/hubfs/learning.jpg?width=594&height=770&name=learning.jpg "learning") #### PRICING ## Ready to level up your research game? This program is perfect for anyone who needs to make data-driven decisions but doesn't want to get lost in statistical jargon. Whether you're a seasoned researcher looking to sharpen your skills or a product manager trying to better understand customer needs, The Numerious Way gives you the practical tools to turn numbers into action. - Learn at your own pace - All 8 practical modules - Weekly AMA sessions with Megan - Exclusive community access - First access to new insights Early access price of $97 for the first 50 people, $197 after that    COMMUNITY ACCESS  **Join a Network of Research Strategists** Access our private community platform where quantitative minds gather. Exchange ideas, ask questions, and learn from peers implementing the same methods. Your membership is included with training - engage as much or as little as you prefer. The community grows in value with your participation, but the choice of engagement level is always yours. ## **Ready to Lead with Insight?** #### Don’t just *run research*. Drive strategy. [![Join the Waitlist](https://no-cache.hubspot.com/cta/default/21783683/interactive-191068398148.png)](https://info.numerious.com/hs/cta/wi/redirect?encryptedPayload=AVxigLIwpK4Kpd1MJjcXcGPvorolUyWjEuR5Nhti%2Buzw1Y23c2zo%2FRCDe%2FKH2xyAvuyzgAZSYlG2jGuSns9bAf2Tyde67Cq9UVtFXKXVgScj8vP76w6S6V8BGoIDdUOzxhuX0mU5rSk2cXz%2BzXCQhU6kv74aWS3ZOW7uQrMdqeKmJuVjUEXVHqjvxtD4929x1NeJ&webInteractiveContentId=191068398148&portalId=21783683&hsLang=en) [numerious.com](https://www.numerious.com/)