ON-DEMAND WEBINAR
Token-Based Conjoint:
A New Framework For Too Many Attributes
Traditional conjoint methods fall short when testing too many product features. Join Megan Peitz, Founder & CEO of Numerious, a company with back-to-back Sawtooth Research Conference Best Paper Awards, as she shares Token-Based Conjoint (TBC) – a breakthrough methodology for products with numerous attributes.
Learn how TBC delivers clearer insights by optimizing choice experiments, giving you more accurate predictions for complex products and subscription services.
Megan Peitz
Founder & CEO | Numerious
ACCESS THE WEBINAR RECORDING
What you will learn
Why Traditional Methods Fail
Understand the limitations of MaxDiff and traditional conjoint when testing products with numerous features, and why cognitive overload leads to lower quality data.
How Token-Based Conjoint Works
Learn the mechanics of TBC's innovative approach – from dynamic token allocation to dual-response questioning – and see real examples of how it delivers superior results compared to traditional methods.
Practical Implementation Steps
Gain actionable knowledge on how to set up your own TBC studies, including experimental design, choice task construction, and modeling approaches to extract maximum insights from your data.
Uncover What Customers Truly Want
Want more info? Explore Numerious today