Halloween candy isn’t just about sugar—it’s big business, with Americans set to spend $3.5 billion this year.

But beyond sales numbers, what’s the real favorite? In "The MaxDiff: Halloween Candy 2024 Edition," we go beyond traditional rankings to uncover the candy that people genuinely love. Using MaxDiff analysis, multinomial logistic regression, and hierarchical Bayesian methods, we forced consumers to make tough trade-offs, revealing which sweet treats are truly treasured. 

Download the report today: Dive into the data and see which candy reigns supreme in 2024!