Building Designs for Individual-Level Estimation: Considerations, Implications and New Tools for Choice-Based Conjoint
Gain insights into the next evolution of conjoint designs and access the white paper. Learn how utility-balanced experiments can drive better predictions.
You can look forward to:
Presentation | October 23, 2024 | 9:30 - 10:45 AM PST
Building Designs for Individual-Level Estimation: Considerations, Implications and New Tools for Choice-Based Conjoint
What you'll learn
Methods for optimizing conjoint designs and leveraging open-source packages built by the Numerious team to implement these strategies.
The differences between utility-balanced and level-balanced designs and their impact on willingness to pay estimates.
How utility-balanced choice-based conjoint designs can enhance the accuracy of predicting consumer preferences.
